Trader and investor since 2001. Founder of TradeWell, specializing in AI-driven investment strategies built on discipline, risk management, and data-driven precision. TradeWell develops its strategies through continuous testing and machine learning, with the aim of adapting to market dynamics rather than acting against them. Its philosophy is simple: consistency comes from systems, not chance.
Joan Horbeek is an experienced leader from the energy sector who has developed his career into data-driven entrepreneurship within algorithmic investing.
Prior to founding TradeWell, he held management positions at Shell, GDF Suez, and One-Dyas, among others, operating in Norway, the United Kingdom, and Southeast Asia. There, he was responsible for large-scale projects, budgets, and international operations in which precision, discipline, and risk management were crucial to success.
His firm belief – "Talent gets you through a day, systems get you through a decade" – remains at the heart of TradeWell's philosophy to this day.
The transition from drilling platform to TradeWell stemmed from the same principles: control under pressure, data-driven decision-making, and respect for market dynamics.
Today, Joan Horbeek leads TradeWell Capital with that same conviction: that sustainable asset growth stems from systematic investing, supported by human integrity and professional risk management.